SEO pulls web traffic

SEO, Search Engine Optimization is a collective kind of services, constructed with a combination of many. Somehow it becomes difficult for people to describe in one sentence. 

But the purpose is clean and precise and often needs no such description or explanation details for itself. Everyone who’s aware about the industry already know that it’s the only trick that improves ranking of the website in the search engines that pulls in good amount of traffic and sales figures as well. 

In today’s world of business, every business house needs to be effective enough to create an impression both ways, online and offline. 

However, the most economical methods of online marketing and promotion are chosen and internet is the most effective of them all. 

With better prospects in online business, most companies are shifting to online marketing only for getting global success.

SEO is directly connected with social media marketing

SEO is the trick that uses the variety of technologies and methodologies along with general marketing processes for promoting the website among extreme competition. Its an online strategic business promotion process.

It deals with all the aspects that looks all around into web and understands the technique of making variety of technologies work collectively, especially the right kind of markets that can be approached and even the working of communities and ways of influencing them.

It is the latest area of creative marketing, advertising, social awareness and technical competence, for example, getting familiar with the latest tools of marketing like Face book, LinkedIn, twitter etc diverting millions of unique traffic through them.

Previously SEO was limited to online submissions, link building and things like that but today, its much associated with social media marketing, latest trend of the time.

SEO is the base for internet marketing

Internet marketing is the very recent step being forwarded towards marketing and advertising of the business house. It basically starts from designing of the website and keeps moving on since promotion is an ongoing process.

SEO is the tool for website promotion. With all the effective tools used in SEO, ranking of the website can be made best which means if the website gets highlighted in the first few pages, it surely gets maximum traffic which simultaneously means improvement in sales figure and global recognition.

SEO of the website basically takes the business house across boundaries and helps in capturing broader sphere of market. Selling of products and services becomes easier with right kind of use of SEO tips and tricks and variety of businesses flourish with this rule.

New marketing plan to put firm in the spotlight

By Paul Gosling
Tuesday, 30 March 2010

James Thompson Ltd is a lighting retailer based on Larne's Main Street that has been a family business since it was started in 1946 — but, confusingly, it is now run not by the Thompsons, but by the McIlroys.

Although it was James Thompson who founded the firm, it was John McIlroy who bought it 16 years ago — when it became the McIlroy family business.

John himself had moved on from his own parents' family business. His wife Anne is also engaged in today's firm, as is their son James. In addition, they have several non-family employees: total staff numbers range from eight to 11, according to the level of activity at any time.

“My father took the business over in 1994 — he bought it from the daughter of the original proprietor,” says James McIlroy. “Since then the business has been completely modernised. We expanded and modernised it and expanded the product range.” Today the firm retails not only lighting equipment, but also a range of electrical equipment, switchgear and furniture.

“Lighting is very seasonal,” says James to explain the product diversification. “Now we are busy all year round.”

Despite the impression of tradition that comes with the term ‘family business', this is an enterprise that seeks to make itself thoroughly up-to-date. “The next stage we have started on is an e-commerce light store online,” explains James. The firm launched its website — www.uklightstore.com — at the beginning of last year. Since then sales activity online has gradually expanded to the point where it now covers its costs and is seen as central to the firm's future.

As an online store, location ceases to be such an issue, and one of the big attractions of the website is its ability to attract customers from farther away. “You are going from a catchment area of 20,000 people, to a catchment of the whole of the UK and Ireland,” says James.

That point is illustrated by the marketing claims made on the website, describing the firm as “one of the United Kingdom’s leading light specialists” as well as “probably the most affordable supplier of decorative lighting, interior lighting, exterior lighting and specialist lighting on the net”.

The firm is determined to allow its website to evolve. “It takes a couple of years to develop,” explains James, “So this is work in progress.” The family is acutely aware of the danger of rushing ahead to spend more on marketing than the business can afford.

Yet it is already true that the business thinks mostly about the internet when it comes to promotion. “Our marketing is mostly online, but now we are beginning to be more aggressive,” says James.

One of their initiatives is to promote themselves via social networking sites: the store has 200 followers on Facebook, with the ambition of raising this to 2,000 followers. It also uses Twitter and pays for Google’s AdWords service.

Building-up the effectiveness of its online marketing remains a priority for the firm. “We have a placement student at the moment from the University of Ulster, whose time is completely spent on social networking,” says James.

The family believe its online focus is the way to grow, but is not looking for an immediate change in gear for the business. “It's going to grow slowly,” explains James.

http://www.belfasttelegraph.co.uk/business/small-business-can/new-marketing-plan-to-put-firm-in-the-spotlight-14747667.html

SEO importance

SEO came into existence recently but the need for it aroused long back when the online marketing trends became popular. This is directly connected with the internet ways of marketing and advertising. Now internet became popular many years ago and there were only a small lot of people who actually understood the importance of it. Everyone used it for generating information but there were hardly people who used it for online marketing. It was only after the introduction of different techniques of SEO that companies started using it for the purpose of online marking and promotion. The idea behind this was to become globally recognized as internet is not restricted with the state or country boundaries.
Online marketing takes company everywhere or to be more correct SEO takes any person, place or thing across the nation and transforms it into a brand. It actually works as a brand builder for the company.
SEO is the best marketing device that helps in creating wonders for the identity of any company. It advertises markets and sells for it. All in all it works better than a sales representative in the task of marketing and advertising and improves the sales targets in a require manner.

Need and importance of SEO

SEO, short form of Search Engine Optimization supports the high end marketing needs of any business house. It emerged as an important aspect in the advertising world through the means of internet which is well supported by the copy writing techniques. SEO is directly linked with the content which has specific keywords that are mostly used by web surfers basically for finding relevant data. Keywords support is the most important feature in SEO. It is through this only that the page rank rises accordingly. Density of the keywords too is an important element in this regard. Websites gets listed in the top lists of the search engines and maximizes recognition.
Google, Yahoo and MSN are the most opted search engines today and each website that is placed in their initial pages gets highlighted among the users. Online recognition is a necessary element and almost every company is getting global through this technique. It important to have distinct web space, expansion of the business depends on it directly.
For the SEO purpose, articles are submitted in different word limits at various portals on web. This enhances the identity of the company and makes it globally popular. Marketing is business need and SEO accomplishes the task in the exact manner.